Cookie Policy

Last updated: October 10, 2026

1. What are Cookies?

Cookies are small text strings that the sites visited by the user send to their terminal (usually the browser), where they are stored and then transmitted back to the same sites the next time the same user visits.

2. What Cookies does this site use?

The website of Negen S.R.L. (negenai.it) uses two main categories of cookies:

2.1 Technical Cookies (Essential)

These cookies are strictly necessary for the proper functioning of the site and to save user preferences. Being essential, they do not require prior user consent to be installed.

  • negen-cookie-consent (browser local storage): saves the choice made in the cookie banner, until the user changes it from "Cookie preferences" or clears the site data.
  • theme (browser local storage): saves the light or dark theme preference, until the user clears the site data.

2.2 Third-Party Analytical Cookies (Optional)

The site uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. These cookies are used to collect information, in aggregate form, on the number of users and how they visit the site, in order to elaborate general statistics.

To ensure maximum privacy protection, we have adopted the following measures:

  • No IP storage: Google Analytics 4 does not log or store users' IP addresses.
  • Cookies set: _ga and _ga_<ID> (distinguish visitors and sessions; duration: up to 2 years).
  • Prior consent: Google Analytics is activated only if the user clicks "Accept all" in the initial informative banner. If the user clicks "Only necessary" or ignores the banner, the tracking script is not loaded and no data is sent to Google.

For further information on how Google uses data, you can consult the Google Privacy Policy.

2.3 Third-Party Marketing Cookies (Optional)

The site uses the Meta Pixel, provided by Meta Platforms Ireland Ltd., to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook, Instagram). The Pixel is loaded only if the user clicks "Accept all" in the banner; otherwise no data is sent to Meta. It sets the_fbp cookie (duration: 90 days). For more information, see the Meta Privacy Policy.

2.4 Cookieless Statistics

The site also uses Vercel Web Analytics, provided by Vercel Inc., to count page views in aggregate form. This service does not use cookies and does not identify individual visitors.

3. How to manage or disable Cookies

You can change your choice at any time with the "Cookie preferences" link at the bottom of every page. If you withdraw a consent given earlier, the analytics and marketing cookies already set are deleted.

You can manage your cookie preferences directly within your browser, preventing, for example, third parties from installing them. Through the browser preferences, it is also possible to delete previously installed cookies, including the one in which the consent to the installation of cookies by this site is possibly saved. Please note that by disabling all cookies, the functioning of this Site may be compromised.

4. Contacts

For further information regarding the use of cookies on this Site, you can contact us at the email address: info@negenai.it.